how to write

I’m going to convince you why copywriting is fucking awesome.

Once you are hooked, I’ll show you how to write in 10 minutes per day.

I don’t care if you’re a grandma or a Fortune 500 CEO…

Copywriting elevates the lives of anyone who learns the craft.

This is because writing makes you a better thinker.

Your brain gets good at turning ideas into words.

You also have better ideas. Writing pulls them out of you.

Having great ideas that you can communicate gives you power.

This is how you impose your view on the world and get what you want.

😈😈

So how do you write?

Glad you asked.

Step 1: Write something every morning

Doesn’t have to be long. Start with 10 minutes.

Do it every morning, first thing.

Your morning brain is empty and has room for creative flow.

(Many find this flow at night but it’s easier to be consistent in the morning.)

Also, write in the same place every morning.

This is a ritual, much like meditation.

I like to sit on my couch beside my bed, as seen below:

Step 2: Make sure your first draft is shit

Write stuff down at all costs with zero judgment.

Analyzing your first draft creates a deadly feedback loop we all know as writer’s block.

I don’t care if you randomly mash the keyboard to get some letters out.

I’ve done this before. Something is better than nothing. :)

Step 3: Go to sleep then write again the next morning

While you sleep, your subconscious mind will refine your draft, giving you fresh perspective in the AM.

It’s amazing how this works. 

The subconscious is like a waiter at a nice restaurant

All you have to do is put in your order and you’ll get what you want.

You make your “order” by writing your first draft.

The mind then knows you want to solve the problem and will get to work on it for you.

Step 4: Sleep again and write more

It usually takes me 3-5 sleeps to write an email. A full sales letter may take me 14 sleeps.

This is how I refine my ideas with ease. It’s never a chore. Always relaxed.

This is because I let the “back-kitchen” do the heavy lifting…

If I placed my order well, the words flow like water. It’s quite nice.

When I’m no longer having fun, I stop. I then repeat the next morning until it’s done.

Step 5: Run through Hemingway & Chat GPT

Hemingway highlights wordy sentences to help get your writing to a grade 2-3 reading level.

Grade 2-3 doesn’t mean we’re writing nursery rhymes.

It means your sentences will be concise and easy to read.

Is this email easy to read? Yes, because it’s grade 2.

You would think writing grade 2 makes you stupid. The opposite.

Intelligence communicates with less words, not more.

When a sentence is too wordy, I paste it into Chat GPT, with the prompt: “please make this more concise.”

(Make sure you say "please", in case the robots take over. As one of the polite humans, you will be spared.)

… and BOOM. That’s my process.

Simple and effective. Made for consistency and longevity.

I hope this email makes you more powerful.

Happy writing ;)

Graydon

Cool things I found during my weekly internet stroll.

Nvidia is about to release the “world’s most powerful computer chip”. 30x the performance while using 25x less energy. Will cost $30-$40K. Took $10B to develop. Insane.

Porhub pulls out of Texas. Check the URL of the article. Their dirty words, not mine 😂 

Here’s a video of the world’s first Neurolink patient playing chess with their thoughts. We live in an amazing time.

Served up by Spijker.

Imagine | Samm (BE)

Anahata | Ajna (BE), Bukeka

Tulum | ARTO

Secundo | Ajna (BE), Samm (BE)