$100k email

I want to share an email I use to make an extra $50K - $100K every December in my business.

This is for you if you have a business that bills people monthly.

If not, no sweat. Still some little gems here for inquiring minds. ✍️ 

People love to buy stuff in November & December. You should capitalize on this in your business.

I do this through an annual tax savings email that I fire off to my clients at this time each year.

Check it out below. Scroll further down to see a complete breakdown.

Ok, let’s break it down…

1) Tax Savings

If you sell B2B, you can frame year-end offers as tax savings offers.

It shows your customers you’re looking out for them while giving them another reason to pay up-front.

2) 3-Tier Offer

Getting paid in full for the year is better than getting paid monthly. It increases retention and gives you more cash flow.

This is why software companies give 10 - 30% discounts when you pay up-front.

I do the same thing here by giving free months of our service when people pay for 6, 12, or 24 months.

I give 3 options because it takes advantage of the “Goldilocks Effect,” where people tend to pick the middle option when given a choice of 3. 

3) Price Anchoring

Price anchoring is an immensely powerful selling tool to make your stuff seem less expensive.

Luxury stores do this all the time. They prominently display ultra-expensive items to make everything else seem like a bargain.

This is why I list the $15,952 option first. It makes the $8,973 option seem more doable.

4) Strategic Bonusing

The only downside of getting people to pay up-front is that your recurring revenue goes down the next month.

You can combat this by selling those same customers more stuff in the new year.

People tend to write off larger purchases once enough time has passed, also known as Memory Decay Bias.

This is why your customers will soon be ready to buy again. Make sure they buy from YOU and not someone else.

In my case, I have new services launching in Q1 2025. I give discounts on these services to further incentivize 12 and 24-month prepays.

5) Low-Resistance Call-To-Action (CTA)

Any motionless object must overcome a threshold of resistance to move.

The higher the resistance, the more energy is required to enter a state of motion.

To get people to act, you need high energy + low resistance.

AKA: make people want to buy and make it easy to buy.

You make people want to buy by having a great offer.

You make it easy to buy by having a low-resistance CTA.

✅ Low-resistance CTA: “Reply “Y” to this email.” Easy.

❌ High-resistance CTA: “Call this number and give us your credit card.” Too much work.

That is it, ladies and gentlemen.

I hope this little case study was helpful/interesting.

Wishing you an abundant flow of CASH this December so you can buy expensive gifts for your loved ones. 🎁 

Graydon

If you found this post helpful/entertaining or know someone who would, I’d love if you could share it with them and invite them to subscribe:

https://www.entreflaneur.com/p/100k-email

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